The Gaurishankar Dhulabhai Patel family has been dealing in Basmati rice and other cereals including millets through their Business concerns since last three decades under the “Make in India” initiative. The manufacturing facility is fully operational and is a live example of a successful start-up venture which directly contributes to the FMCG sector through its quality product.

Appleton Cereals Limited (ACL) is an expanding profit making Company which is engaged in processing, sorting, grading, packaging and marketing of traditional Basmati rice and all kinds of Millets (Commonly known as Jowar, Bajra, Makai etc). The Company operates a processing plant that sources state of the art machinery and totally avoids “human touch” in its entire value addition chain. The end to end production cycle follows high quality hygiene cycles to ensure that the best quality products reach its ultimate consumers. Appleton Cereals Limited (ACL) has carved out a niche market for itself with the superior quality of products it offers. The rich experience of the management contributes handsomely to the quality of food grains supplied by the Company.

Appleton Cereals Limited (ACL) sources various kinds of Millets (Commonly known as Jowar, Bajra, Makai etc) from the agricultural markets of Rajasthan, Madhya Pradesh, Gujarat, Maharashtra and Madhya Pradesh. The entire supply chain has been developed and nurtured by the Management over the years and this ensures supply of best quality foodgrains to the Company. Appleton Cereals Limited (ACL) is highly selective of the Basmati Rice and Millets it sources, and constantly endeavors to improve upon its quality. At the same time, Appleton Cereals Limited (ACL) promotes agricultural methods that put less pressure on the soil, through promotion of High Yielding Varieties (HYVs) of seeds, use of “Yellow Pesticides” and promotion of other eco-friendly agricultural techniques.

The management of Appleton Cereals Limited (ACL) has also with their association over the years, bult a strong retail network to ensure that there are no bottlenecks in the realm of sales. The network of retailers are a time tested value chain, who have excellent sync with their communities. Appleton Cereals Limited (ACL) has crossed the biggest bottleneck through this interaction and development of the supply chain. traditional Basmati rice and all kinds of Millets (Commonly known as Jowar, Bajra, Makai etc ) are food items that are consumed on a daily basis across all Indian households. The forms may differ, but traditional Basmati rice and all kinds of Millets (Commonly known as Jowar, Bajra, Makai etc) are the most common form of Carbohydrates consumed by the population in India. Appleton Cereals Limited (ACL) aims to ensure that through its supply of traditional Basmati rice and all kinds of Millets (Commonly known as Jowar, Bajra, Makai etc), the Consumer has the choice to procure a better quality Cereals at competitive prices.

With its state of the art machinery, dynamic management and a network of more than 7500 retailers, Appleton Cereals Limited (ACL) is a player to reckon with in this segment.